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SFMTA continues to lower rates at many SFpark garages


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April 16, 2012
Contact: Paul Rose
415.601.1637, cell
paul.rose@sfmta.com

SFMTA Continues to Lower Rates at Many SFpark Garages
Lower prices, new discount hours, improved direction signage and merchant outreach
encourage drivers to park at garages and get to their destinations faster

SAN FRANCISCO (April 16, 2012) —The San Francisco Municipal Transportation Agency (SFMTA), which oversees all transportation in the city, including the Municipal Railway (Muni), today will implement the latest demand-responsive rate adjustment at city-owned garages that are part of SFpark, the SFMTA’s two-year federally funded pilot of new parking management technologies and approaches. About one-third of hourly rates for cars will decrease, eight percent will increase, and the rest will stay the same. Daily and monthly rates will not change. New signage and outreach as well as more flexible discount hours are being rolled out to help drivers access SFpark garages.

Because city garages are often underutilized, hourly rates for cars in SFpark garages have dropped an average of $0.95, or 30 percent, since SFpark rate changes began last April. Garage rates are now frequently lower than the rates at surrounding meters, with some garage rates as low as $1 per hour.

“The city built parking garages to benefit commercial districts, but many of the garages are underutilized,” said Edward D. Reiskin, Director of Transportation. “Garages used to be more expensive than meters, giving drivers a financial incentive to circle for street parking. By reducing hourly rates at garages, we are encouraging drivers to go straight to garages, getting them to the local shops and restaurants faster and clearing the streets for Muni and traffic.”

SFpark garages will continue to offer “off-peak” discounts to encourage people to avoid driving during rush hour. In the coming weeks, SFpark will adjust the start time one hour later so that drivers receive a discount for arriving before 8:30 a.m. or leaving after 7 p.m. For garages offering early bird rates, those rates soon will apply to drivers who enter garages before 8:30 a.m. (also one hour later) and exit by the end of the day, giving them more flexibility.

SFpark garages are now even easier to find. Street signs with the SFpark blue “P” guide drivers to garage entrances. Soon a matching “P” sign will show them they have arrived at their destination. After the regular steel signs are installed at the garages, lighted “P” signs will be added to garage entrances, similar to the prototype at the Moscone Garage.

The SFMTA will also reach out to local merchants to make them aware of SFpark garages and rates, providing a decal for shop windows that shows customers the nearest SFpark garage location. There is usually parking available at these city-owned garages, and customers can get real-time parking availability information via SFpark apps and SFpark.org. Merchants near SFpark garages who wish to request a decal can e-mail info@SFpark.org .

Garage Address Spaces
16th & Hoff 30 Hoff Street 98
Civic Center 355 McAllister Street 843
Ellis-O’Farrell 123 O’Farrell Street 925
Fifth & Mission 833 Mission Street 2,585
Japan Center 1610 Geary Blvd. 1,097
1650 Fillmore St.
Lombard Street 2055 Lombard Street 205
Mission-Bartlett 3255 21st Street 350
Moscone Center 255 Third Street 732
Performing Arts 360 Grove Street 618
St. Mary’s Square 433 Kearny Street 639
Sutter-Stockton 444 Stockton Street 1,865
Union Square 333 Post Street 985

Additional resources

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Established by voter proposition in 1999, the SFMTA, a department of the City and County of San Francisco, oversees the Municipal Railway (Muni), parking and traffic and taxis. With five modes of transit, Muni has approximately 700,000 passenger boardings each day. Over 35,000 extra vehicles enter San Francisco on any given business day, and rely on the SFMTA to keep the flow of cars, transit vehicles, taxis, delivery trucks, pedestrians and bicycles moving smoothly through the streets.